About Us

Hi, I'm Neli, the founder of Embellished Ribbon, a Latina mom of two boys, and a believer in the power of intentional moments. 

Embellished Ribbon was born during one of the most challenging seasons of my life: postpartum depression. As I navigated motherhood, mental health, and a career, I began to discover how much small moments of intention could change the way I felt. Lighting a candle. Repeating an affirmation. Taking a deep breath. Creating a moment to pause when everything around me felt overwhelming. 

Those simple rituals became a reminder that caring for ourselves doesn't always require a complete reset. Sometimes, it starts with one small detail that helps us slow down, reconnect, and feel a little more ourselves.

That belief became the foundation of Embellished Ribbon. 

What began with affirmation candles has grown into a mission-driven lifestyle brand centered on emotional wellness, meaningful connection, and intentional living. Today, I create products and experiences that invite women to pause, celebrate, reflect, and care for themselves and one another. 

From an affirmation candle chose with intention to a personalized gift, a beautifully considered event detail, or an experience designed to bring people together, I believe the little things can carry big meaning. 

Because at Embellished Ribbon, there is meaning behind every detail. 

And my hope is that whatever you receive, experience, or create with us leaves you feeling a little more seen, supported, connected, or inspired.